Perspectivas

2025 is set to be a year of introspection and growth, where looking ahead is enriched by echoes of past trends. As we anticipate what’s to come, we revisited the EDSA Trend Report Archives – rediscovering themes that remain as pertinent today as when they first emerged – timeless concepts that inspire, innovative and shape the trajectory of our industry.

©EDSA | Insights | Sense of Place Campus Edition | Tanger Outlets DaytonaTanger Outlets – Daytona, Florida
01
Consumer Culture

‘Conscious Consumption’, has been at the heart of the buyer’s journey since 2023 when 73 percent of global consumers expressed a willingness to adjust their habits to reduce environmental impact (NielsenIQ report). Retailers like H&M and IKEA responded with advanced recycling initiatives, while brands such as Lush and The Edible Shop led with zero-waste packaging.

Building on this consciousness, 2024 saw the rise of ‘Upcycling Nostalgia’. More than a revival of the past and secondhand shopping, this trend addresses textile waste and embraces sustainable living. By repurposing items, consumers are helping minimize the environmental impact of fast fashion and conserving resources.

WHAT’S NEW: IN-PERSON RETAIL RESURGENCE

In a surprising turn, ‘Get Out + Go Shopping’ experiences are making a comeback with a renewed focus on community and experiential spending. London’s Oxford Street, for instance, saw its lowest retail vacancy rate since 2017 (The Times), highlighting a growing demand for personal connections and unique brand experiences over digital convenience.

NAVITAGTING THE TRENDS

These trends reveal a broader shift toward ethical practices and personalized experiences. From careful consideration of materiality choices, ecological processes and amenities to designing multifunctional spaces and immersive retail environments, we have the opportunity to provide tangible solutions that resonate with modern consumers and foster a more responsible, customer-centric future.

©EDSA | Insights | Now Trending 2025 Edition | Greenwise HQGreen Wise Headquarters – Tokyo, Japan
02
THE WELLNESS REVOLUTION

The events of 2020 spotlighted ‘Climate Mitigation’, fueling demand for more sustainable land use and adaptable infrastructure. As governments strengthen climate action policies, resiliency has transitioned from a consideration to a necessity. With the global climate adaptation market projected to reach $31.6 billion by 2026 (MarketsandMarkets), the need for sustainable, future-ready solutions has never been greater.

While nurturing the planet, the ‘Psychological Switch’ of 2022 began to rehydrate our minds as we shifted from the hustle culture, screen obsessions and ‘first in, last out’ workplace mentalities to prioritizing wellness, outdoor connections and life fulfillment.

WHAT’S NEW: BOOSTING THE BRAINSCAPE

‘Mental Fitness’ is reshaping wellness into a proactive, holistic sense of being. From sober curiosity and sound healing to wearable health tech and AI-driven mindfulness tools, people are embracing new paths with market projections expected to reach $4.5 billion by 2027. Meanwhile, businesses are adapting, with 40 percent now offering programs designed to improve employee retention, concentration and emotional well-being.

NAVITAGTING THE TRENDS

Bridging the gap between mental, physical and environmental health presents an opportunity to design spaces that that minimize impact while fostering holistic well-being. By integrating smart buildings, adaptive reuse, biophilic elements and community-focused spaces, we can prioritize nature and nurture. These principles inspire healthier communities and ensure purpose-driven, sustainable designs that remain impactful and relevant for the future.

©EDSA | Insights | Sense of Place Campus Edition | NavivaNaviva, a Four Seasons Resort – Punta Mita, Mexico
03
THE NEXT CHAPTER OF TRAVEL

After years of remote learning and masked playdates, kids reclaimed their vacations as noted in the 2022 ‘Children’s Choice’ trend. Opting for resorts with themed attractions and water amenities, this movement continues to thrive, with family’s 50 percent more likely to let children weigh-in on vacation destinations. (Vrbo).

Building on this sentiment, the ‘Better Together’ trend gained traction in 2023, emphasizing quality time with loved ones. Studies revealed people are 12 times happier when surrounded by family and friends, prompting hoteliers to reimagine their offerings. Today, more than 2,000 domestic resorts have repositioning projects underway (Hotel Investment Today), with a focus on multi-generational amenities and shared experiences.

WHAT’S NEW: TRANQUIL TRAVEL

Restorative escapes centered around relaxation and rejuvenation are giving rise to ‘JOMO (Joy of Missing Out) Travel’. Reflecting a growing preference for lower-paced, restorative getaways over packed itineraries and adrenaline-fueled adventures, travelers are increasingly drawn to serene mountain retreats, tranquil waterfront havens and quiet immersions in nature to unwind, recharge and disconnect from the noise of daily life.

NAVITAGTING THE TRENDS

To thrive, the hospitality sector must remain flexible and adapt to diverse guest needs. Family-friendly amenities like interactive play areas and kids’ programs enhance children’s experiences, while wellness features such as spas, yoga gardens and serene nature spots cater to the demand for relaxation and self-care. By blending these elements, developers, brand owners and designers can deliver memorable, well-rounded guest experiences.

©EDSA | Insights | Now Trending 2025 Edition | FAT Village FAT Village – Fort Lauderdale, Florida
04
URBAN INNOVATION

The rise of ‘Smart Cities’ gained prominence with innovations like Alibaba’s City Brain and Alphabet’s Sidewalk Labs in 2019, transforming how cities manage congestion, enhance safety and improve livability. In 2025, cities like Singapore, Barcelona, Amsterdam and Dubai will lead the way with smart systems for traffic, waste management, energy and carbon reduction solutions, setting a blueprint for others to follow.

And while the urban realm continues to morph into safe and welcoming places for all, the 2021 ‘Adaptive Spaces’ trend redefined city living with streets and parking lots being recalibrated to accommodate outdoor markets, dining and children’s play areas – turning underutilized spaces into vibrant community hubs. This shift has encouraged cities to rethink their infrastructure with flexible designs that promote community, social equity and local business growth.

WHAT’S NEW: MIXED-USE DESIGN REVIVAL

‘Adaptive Reuse’ is breathing new life into aging structures while creating vibrant, multifunctional spaces. As the demand for environmentally conscious development grows, developers are repurposing warehouses, outdated buildings and historic landmarks into dynamic hubs with residential, retail and communal spaces. With the market projected to reach $15.1 billion by 2027 (Grand View Research), this shift preserves the heritage of cities while promoting sustainability and bringing adaptive reuse to the forefront as a cornerstone of modern urban renewal.

NAVITAGTING THE TRENDS

Moving forward, city officials must act decisively to integrate smart technologies and adaptive reuse into urban planning as imperatives for a sustainable, future-ready city. The urban development of tomorrow is one where flexibility, innovation and preservation go hand in hand. People want to call places home because they offer a unique blend of modern amenities, a strong sense of community and a connection to history that stands the test of time. Now is the time to transform our cities into dynamic, resilient hubs, where innovation and a sense of belonging work together to foster thriving, long-term communities.

©EDSA | Insights | Now Trending 2025 Edition | Technology©EDSA | Insights | Now Trending 2025 Edition | Technology
05
TECH TALK

We kicked off 2024 by discussing the ‘Tech Tightrope’ – that ideal middle ground between human connection and tech automation. With data and AI shaping our world and projected to exceed $3 billion by 2026 (Radix), the need for human interaction remains as strong as ever.

Likewise, as advancements in social media, gaming and modeling became more integrated into daily life, tech burnout emerged as a key conversation, defining the trend of ‘Digital Indulgence vs. Data Detox’ in 2023. This theme is still going strong, with fads such as ‘Screen-Free Weeks’ gaining popularity.

WHAT’S NEW: COLLABORATIVE DATA ALLIES

The conversation around artificial intelligence is just the beginning. As Zen Media CEO Shama Hyder puts it, «We’re moving from AI-powered to AI-partnered.» The ‘Co-Create to Innovate’ evolution is reshaping decision-making, personalizing experiences and even influencing relationships. From seeking fashion advice on Snapchat to finding a partner on dating apps, technology is transforming how we interact with the world. However, as data further integrates into our daily lives, we must ensure these advancements are used responsibly.

NAVITAGTING THE TRENDS

For many, progress isn’t about having the most advanced technology – it’s about making it more accessible and intuitive. The integration of AI and data in planning and design offers efficiency and customization, but it must be balanced with the human need for comfort, interaction and personal space. This approach ensures that technology serves people, not the other way around. By thoughtfully integrating data and blending personal ingenuity with digital tools, we can pave the way for a more harmonious and innovative future.

The path ahead is bright for those who lead with a vision, flexibility and a steadfast commitment to fostering a connected, sustainable world. At EDSA, we are here to help you navigate this dynamic landscape, offering our expertise, innovative insights and deep understanding of evolving trends. Together, we can create spaces that not only meet today’s needs but set a path forward to a resilient, thriving tomorrow where innovation and humanity go hand in hand.