In creating a downtown critical mass, the waterfront district includes iconic entryways, traffic calming roadways, and expanded pedestrian access to the water through cohesive landscape treatments, entry statements, hardscape, lighting, and site furnishings.

For nearly a decade, EDSA led a series of community consensus building efforts resulting in a master plan and implementation of several strategic projects including the Riverpark Center, Mitch McConnell Plaza, POW/MIA Memorial, English Park Scenic Overlook, Smothers Park, and Riverfront Crossing. As a result of the plan and projects, the riverfront has sparked a tremendous amount of redevelopment for the warm-hearted town.